Steel ‘Seal’ a deal with Halfords Yuasa Racing ’17

Halfords Yuasa Racing are pleased to announce a newly formed sponsorship agreement with Steel Seal for the coming 2017 British Touring Car Championship season.

This agreement will see the Steel Seal brand getting even more fantastic coverage in the BTCC on the newly liveried Honda Civic Type R’s that we will be launched at the Autosport show later this month (January).

Steve Harrison – Global Brand Director of Steel Seal commented “I am really pleased to have a presence on one of the most televised and photographed teams in the BTCC paddock, you know if either Matt or Gordon are at the back, in the middle or leading the race, you can guarantee they will be getting maximum exposure for our brand”

Steve Thomas – Marketing Manager for Team Dynamics added “It’s great to have another recognised name in Steel Seal join us for 2017. I think many people are familiar with the brand and we are looking to exploit that even further for them this year. We go into the season looking to replicate what we have achieved over the past two years and hopefully crown one of our drivers a four time BTCC Champion”


Steel Seal is the leading head gasket repair solution on the market and comes with a no quibble lifetime money back guarantee. Steal Seal is now stocked in all 465 Halfords stores UK wide.

Halfords Ltd. is the UK’s leading retailer of motoring and cycling products and a leading independent operator in garage servicing and auto repair. Halfords Autocentres provide car service, repair and MOTs to retail and fleet customers throughout the UK, providing customers with an unrivalled value and service offer from a trusted brand, delivering dealership quality service at more affordable garage prices.

Yuasa are one of the world’s largest global manufacturers of Lead-Acid and Lithium-ion (Li-ion) batteries. For over 30 years, Yuasa Battery Europe Ltd. have been Europe’s leading battery supplier and the number one choice for quality, performance and reliability, with Yuasa Battery Sales (UK) Ltd. operating out of Swindon, supplying European markets with high quality batteries and accessories.

The British Touring Car Championship (BTCC) was formed in 1958 and is Britain’s most popular motor racing spectacle. Its race season comprises ten events at top circuits across the UK. It is contested by professional racing drivers in competition versions of every day road cars, giving it tremendous public appeal. Some 378,000 watch the BTCC trackside each year. It also receives widespread UK TV exposure on the ITV network with all ten race events broadcast live on ITV4, ITV4 HD and