Vehicle care product brand Power Maxed is title sponsor of the locally-renowned Coventry MotoFest.
Warwickshire-based brand Power Maxed, which is already title sponsor of a manufacturer-backed team of Vauxhall Astras in the British Touring Car Championship (BTCC) and title sponsor of the Power Maxed Arenacross tour 2018, is continuing its theme of partnership with octane-heavy events by becoming title sponsor of the Coventry MotoFest, due to take place on the first weekend of June, Saturday 2nd and Sunday 3rd.
“Coventry MotoFest is a symbol of everything we stand for,” comments Adam Weaver, Managing Director of Automotive Brands, parent company of Power Maxed. “Good quality event management and execution alongside the atmosphere of the day which is nothing but fuel, fun and fast cars mean that this was a no-brainer for us. What better way to increase exposure for our high-quality vehicle care brand and Automotive Brands’ other distributed brands than to sponsor such a significant summer event.”
Parent company of Power Maxed, Automotive Brands, has another brand of its own, Steel Seal, the pour-in head gasket repair. It also distributes several other brands including well-known engine lubricant brand Motul, and pour-in exhaust system cleanser Cataclean.
“It’s great to be able to offer added exposure for the other brands we distribute, and it’s all-round fantastic for our stockists too,” adds Graham Hollis, Sales Manager. “We’re pushing conversions via our stockists more than ever this year, and sponsorship of high-profile events such as this helps us to create more business for stockists of Power Maxed, Steel Seal, Motul and Cataclean.”
In light of the use of Power Maxed stockists as a primary sales channel, Power Maxed are working in collaboration with two of their local stockists; Douglass Motors and Midland Vehicle Components. The result of the collaboration means big discounts in-store with both Douglass Motors and MVC, competitions running via social media and more.
After their sister company, Power Maxed Racing, showcased one of their Vauxhall Astras last year, driven by recent race winner Senna Proctor and giving the event an added edge, the partnership is only natural.
Power Maxed will have a trade stand available to visit over the two-day event, where their full range of products plus Steel Seal, selected Motul and Cataclean products will be available to purchase at discounted rates.