Our Story

The Story of Automotive Brands


It Started with Steel Seal

Way back before the issues of today’s world, in 2011 a small team of four individuals, Adam, Steve, Graham and Wayne began working from a small office in Adam’s home on the marketing and distribution of Steel Seal.


Wanting to make as much of an impact in the UK market with Steel Seal as possible, the team worked tirelessly to bring their own style of brand development and marketing to the automotive industry. Thanks to an intelligent business model and a determined attitude, the team began to make headway as customers realised Steel Seal was a product which really did everything it promised.


Not to brag, but within 12 months of us taking on UK distribution, Steel Seal had won two industry awards and had experienced huge sales both directly to the end user and to the automotive industry and motor factors too. Steel Seal moved premises and employed more staff to manage and further the demand.

Power Maxed AdhesivesThe Sad Story of J-B Weld

J-B Weld was then taken on, another well-known US-based automotive brand of adhesives, and further growth was brought about thanks to Automotive Brands. Unfortunately, the EU packaging compliance came into practice and the American packaging could not physically be brought into the country, meaning we had to drop the relationship with J-B Weld, as our stockists were relying on us to supply their adhesives. To overcome this and fill the demand, we used the knowledge we had accrued to develop our own range of adhesives under the Power Maxed range.

Say “hello” to Automotive Brands

Automotive Brands was founded in 2013 as a distributor brand and parent of the Steel Seal brand (which we now own), and the Power Maxed brand, which was founded in 2015.

We now have a workforce of 30+ staff at our Head Office in Evesham, and we’re constantly growing and looking for more brands to distribute.